For 30 years, RxBenefits has not only helped self-funded employers manage the complexities of pharmacy benefits plans, but it’s also been innovating every step of the way. As a pharmacy benefits optimizer (PBO), RxBenefits is an independent partner that advocates on clients’ behalf for benefits that align to their unique employee and budget needs.
In this one-on-one conversation with Fierce Healthcare, RxBenefits CEO Robert Gamble explains precisely what makes the RxBenefits model so unique and why it works.

In this conversation, Robert discusses:
- How RxBenefits maintains objectivity and client alignment through a curated marketplace of options
- The rapid adoption of innovative technologies and solutions to adapt in an evolving landscape
- Why RxBenefits launched a new, fully transparent PBM, Illuminate Rx, and the critical gap this marketplace addition fills