Here’s what most proposals won’t tell you: transparency isn’t a savings strategy. A pass-through contract provides greater visibility into plan economics. It doesn’t automatically lower your client’s costs. This guide gives you a clear framework to recommend the right partner.

Inside, you’ll learn how to:

  • Understand what “transparent” really tells you, and what it hides.
  • Evaluate every vendor against five key enablers.
  • Spot the four most common failure patterns before they cost your client.
  • Ask for proof, not descriptions.

What advisors need to know in today’s market:

  • Execution beats pricing structure – two vendors with identical pass-through contracts can deliver very different results.
  • Clinical management is the single biggest differentiator when 2% of claims can account for half of total spend.
  • Service failures, not pricing problems, drive client frustration.

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