RxBenefits Announces Multi-Year Outback Bowl Sponsorship

Fast Growing Pharmacy Benefits Provider Invests in Supporting Local Communities

RxBenefits, the nation’s leading provider of pharmacy benefits solutions for small-to-mid-sized self-insured employers, today announced that they have entered a multi-year agreement to serve as a participating sponsor of the nationally televised Outback Bowl.

Part of the prestigious New Year’s Day lineup, the Outback Bowl is one of the most popular postseason college games in the country, featuring top teams from the highly successful SEC and Big Ten conferences. Over its history, it has brought more than a million out of market visitors to the Tampa Bay region while distributing $150 million to universities and more than $1.5 million to non-profit charities.

“We are incredibly proud to announce our new relationship with the Outback Bowl team,” said Bryan Statham, CEO of RxBenefits. “As our Birmingham, AL-based company has grown, our passion for supporting local communities has remained an integral part of our culture. Nothing pulls communities together better than college football. We are pleased to help support the local community in Tampa, as well as both tradition-rich conferences and the participating universities.”

“We are very excited to welcome RxBenefits to the Outback Bowl sponsorship family,” adds Outback Bowl President/CEO Jim McVay. “Having partnerships with top quality companies such as RxBenefits is key to the success of the bowl and allows us to continue to positively impact the Tampa Bay region and the sport of college football. We look forward to this new relationship.”

The 2020 Outback Bowl will kick off at 1:00 P.M. on January 1, 2020 at Raymond James Stadium in Tampa, FL following a week of traditions and celebrations leading up to the main event.

Among the festivities are:

  • 12: DeBartolo Contract Signing Party, the traditional welcoming of the head coaches to Tampa Bay
  • 27: Players Hospital Visit, an opportunity for players and coaches to bring cheer to children at Tampa General Hospital
  • 29: Team Night at the Tampa Bay Lightning hockey game, featuring players from both teams participating in a friendly competition on the ice between periods
  • 30: RxBenefits Gridiron Gala, a prestigious holiday event that gathers coaches, players, sponsors, school representatives, and dedicated bowl supporters
  • 31: New Year’s Eve Parade, a festive celebration featuring floats, marching bands, and a battle of the bands pep rally

Statham continued, “As part of our sponsorship, we will be inviting employee benefits consultants and clients from the Tampa area to attend the RxBenefits Gridiron Gala as our guest. We will also be awarding a few lucky clients from the local communities of each college team with all-expense-paid trips to the Outback Bowl game. The RxBenefits’ team is looking forward to hosting everyone in Tampa and cheering alongside all the other fans on New Year’s Day.”

For more than two decades, RxBenefits has served as a trusted pharmacy adviser to employee benefits consultants and the pharmacy benefits solution provider of choice for mid-sized self-insured employers. The innovative company offers brokers and employers a superior alternative to traditional PBM arrangements, combining its market-leading purchasing power and contracting expertise with independent clinical advocacy to better manage pharmacy trend and keep the pharmacy benefit affordable. In addition, RxBenefits high-touch service model ensures clients, employees, and dependents receive exceptional care and enjoy a world-class benefits experience. The fast-growing company is headquartered in Birmingham, Ala. but serves employee benefits consultants and their clients nationwide. To learn more, visit www.rxbenefits.com.

About the Outback Bowl:

The Outback Bowl attracts visitors from more than 40 states each year to join local fans for the game and week of events while generating tens-of-millions of dollars in exposure for the region. The bowl boasts the longest title sponsor in bowl game history with Outback Steakhouse celebrating its 25th year with the game. The Outback Bowl has contributed over $149 million to universities over its history and is estimated to have generated more than $1 billion in economic impact for the Tampa Bay area over this time. It has also contributed more than $1.5 million to area charities since 2016 and has committed to paying an additional $45 million to universities and donating at least $3 million more to charities through the 2026 game.

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