RxBenefits’ VP of Marketing on the Importance of Prioritizing the Consumer in Healthcare

Kyra Hagan, VP of Marketing, virtually joined Joe Kaufman, CEO of Setup, for the CMO Spotlight series. Throughout the interview, they discuss the importance of prioritizing the consumer in healthcare, the importance of teamwork, and how Disney is a prime example of a captivating user experience.

Kyra explains that serving the customer is at the forefront of all her work, and this ultimately is the driving force of these three points:

  1. Always follow the patient in Healthcare,
  2. Fight the good fight, and
  3. Do the change management work that’s necessary to focus on the consumer.

Follow along here to gain more insight into what has inspired and driven Kyra in the healthcare industry.

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